In the initial phase of concept development, using found imagery, we also developed a ‘backstory’ to further develop the theme and provide context for our illustration brief and 1980s inspired acid neon colour palette
We used the same city to create a 3D animated video to promote the event online
We worked closely with a 3D illustrator to create the fictional future city ‘Plasmopolis’ and used the city as the basis for 2 brand illustrations which we used across all print & web collateral
We worked closely with a 3D illustrator to create the fictional future city ‘Plasmopolis’ and used the city as the basis for 2 brand illustrations which we used across all print & web collateral
